AI Takes Centre Stage at Google I/O 2025 Conference
Google has announced a bold expansion of its artificial intelligence offerings, including a new premium subscription plan and advanced smart glasses, as it seeks to stay ahead in the rapidly evolving AI race. The announcement came during the company’s annual I/O conference on 20 May in Mountain View, California. At the event, Google introduced its “AI Ultra Plan” priced at $249.99 per month. This new subscription targets AI power users, offering greater access to advanced tools such as Deep Think, a more reasoning-capable version of Google’s Gemini AI, and Project Mariner, a browser extension that automates clicks and keystrokes. Subscribers will also receive 30 terabytes of cloud storage and an ad-free YouTube experience.
Google AI Ultra Plan Enhancing Search and Everyday Use
CEO Sundar Pichai highlighted Google’s commitment to delivering powerful AI at reasonable prices. He noted that the Gemini AI app now serves over 400 million monthly users, underlining the company’s broad reach in AI adoption.
A major update allows users across the US to activate “AI Mode” in Google Search. First previewed in March, this feature replaces traditional search results with AI-generated answers tailored for complex or multifaceted questions. It can even analyse images seen through a smartphone camera or help purchase event tickets.
Google envisions AI that is not only informative but also proactive and personal. Features in development include an assistant that can call shops, create custom practice exams for students, and interpret real-world surroundings through smart devices.
Competing with Tech Rivals in AI Innovation
The new AI Ultra Plan is Google’s response to similar premium offerings from competitors such as OpenAI and Anthropic, which charge around $200 monthly. This pricing reflects the high cost of AI model development and infrastructure. Google also continues to offer a $19.99-per-month plan with selective AI access and cheaper subscriptions focused on cloud storage. Together, these services have attracted over 150 million paying users.
Despite the shift toward generative AI, Pichai insisted this is not a zero-sum game. He said AI has broadened the scope of what people expect from search engines rather than replacing them.
Alphabet shares closed 1.5% lower at $165.32 on Tuesday following the announcements.
Smart Glasses Make a Comeback
Google also re-entered the smart glasses market, demonstrating new frames powered by Android XR software. In a live demo, two users spoke different languages as the glasses translated their conversation in real-time, displaying text on the lenses.
The glasses were able to answer questions about a wearer’s surroundings, showcasing their integration with Gemini AI. Google is also collaborating with Samsung on an XR headset set to launch later this year. Additionally, partnerships with eyewear brands Warby Parker and Gentle Monster will bring stylish smart headsets to market.
with inputs from Reuters