Apple Criticises EU Digital Policy Over Porn App on iPhones
Apple criticises EU digital policy raising concerns about a pornography app now available on iPhones in the European Union (EU), arguing that the bloc’s digital policies are undermining consumer trust in its platform.
Since launching the App Store in 2008, Apple has tightly controlled which apps users can download. Former CEO Steve Jobs famously stated in 2010 that keeping porn off iPhones was Apple’s “moral responsibility” and a key reason for maintaining strict oversight. However, the EU’s Digital Markets Act (DMA), enacted in 2022, has forced Apple to allow alternative app stores on its devices.
AltStore and the Rise of ‘Hot Tub’
One such store, AltStore, recently began distributing an adult content app called Hot Tub. The app markets itself as “a private, secure, and elegant way to browse adult content.” Apple responded with a strong statement, warning of the safety risks posed by such apps, particularly for minors.
“We are deeply concerned about the safety risks that hardcore porn apps of this type create for EU users, especially kids,” Apple stated. “This app and others like it will undermine consumer trust and confidence in our ecosystem.”
AltStore has received financial support from Epic Games, the company behind Fortnite. Epic has long battled Apple over its app store policies and helped fund the fees Apple charges alternative app stores. The EU is currently investigating these fees.
Apple vs. Epic Games: Ongoing Tensions
Apple still requires apps to pass a “notarization” process, which checks for cybersecurity threats but does not regulate content. Because Hot Tub passed this check, AltStore claimed it was the “world’s 1st Apple-approved porn app,” a claim that Apple strongly rejected.
“Contrary to the false statements made by the marketplace developer, we certainly do not approve of this app and would never offer it in our App Store,” Apple said. “The truth is that we are required by the European Commission to allow it to be distributed.”
Epic Games CEO Tim Sweeney defended the DMA, arguing that Apple misuses its power when allowed to control competing app stores. However, he clarified that Epic’s own EU app store does not host Hot Tub or any other pornographic apps.
Neither AltStore nor Hot Tub responded to requests for comment outside of European business hours.
With inputs from Reuters