Eurosky Initiative Launches to Build Europe-Based Social Media Infrastructure
A new project called the Eurosky initiative has been launched by European technology entrepreneurs to create infrastructure for local social media platforms. This move aims to reduce Europe’s dependence on major US tech companies like Meta.
Focus on Digital Sovereignty and Decentralised Moderation
The Eurosky initiative will feature a non-profit moderation service to help manage harmful content on social media. This moderation system will operate on a decentralised platform, similar to that used by Bluesky. By outsourcing moderation, Eurosky aims to remove a key barrier for new social media startups in Europe.
Sherif Elsayed-Ali, one of the leaders of the project, highlighted the need for digital sovereignty. He stated that Europe’s information space should be controlled by its own laws and values, rather than by foreign companies or governments.
Polling data gathered by YouGov for advocacy groups People vs Big Tech and WeMove Europe found that most people in France, Germany, and Spain prefer European-based social media options. Only 5% of those surveyed preferred US-based providers.
Growing European Interest in Local Tech Platforms
In recent months, European users have begun shifting from US email and search providers to local alternatives. This change reflects growing concerns about digital sovereignty and ties between US tech firms and American politics, particularly the Trump administration.
Elsayed-Ali revealed that four European governments had expressed strong interest in supporting Eurosky, though he declined to name them.
Sebastian Vogelsang, who developed Flashes—an Instagram rival built on Bluesky—and Robin Berjon, a former data strategist at The New York Times, are also involved in the project.
Eurosky aims to provide the technical foundation for future social media platforms in Europe, supporting local startups and helping Europe regain control over its digital space.
with inputs from Reuters
