Apple Introduces Modest AI Features at Developer Conference
Apple unveiled a range of new artificial intelligence (AI) features on Monday, 9 June, during WWDC 2025. These updates focused on practical improvements rather than ambitious AI goals, setting the stage for future developments.
Small Changes with Everyday Impact
Instead of major overhauls, Apple announced smaller updates designed to improve daily experiences. These include live translations for phone calls and a new design for its operating systems. The company presented these changes as ways to enhance convenience in users’ lives.
A year after falling short on AI-based upgrades to features like Siri, Apple now promises more realistic benefits. One example is using AI to help users find where to buy clothing seen online, making everyday tasks easier.
Real-Time Language Translation and ChatGPT Integration
Leslie Ikemoto, Apple’s director of input experience, showcased the company’s AI translation tool. “With Apple Intelligence, live translation can translate conversations on the fly,” she explained. This feature will be built into Messages, FaceTime, and regular phone calls, helping bridge language barriers.
Another update allows users to generate images using OpenAI’s ChatGPT in Apple’s Image Playground app. Apple assured users that their data would not be shared with OpenAI unless they give explicit permission.
A New Look Powered by Advanced Chips at Apple WWDC 2025
Apple also revealed a new design for its operating systems, called “liquid glass”. This look features semi-transparent icons and menus, creating a more modern interface. Executives credited this change to the power of Apple’s custom-built chips, which are now significantly stronger than a decade ago.
Despite these updates, Apple continues to face tough technical and regulatory challenges. The conference highlighted the company’s cautious but steady approach to AI.
Market Response
Apple’s stock saw a slight dip following the event. Shares, which had been flat before the announcements, dropped about 1.2% by the end of Monday’s trading.
with inputs from Reuters
