upGrad Expands University Partnerships in Asia and Middle East Amid Global Study Shifts
Indian edtech firm upGrad is increasing its focus on university tie-ups across the Middle East and Asia-Pacific regions. This move comes as visa barriers and high costs make studying in the US and UK less appealing for many students.
Founded by film producer Ronnie Screwvala and supported by Singapore’s Temasek, upGrad partners with around 80 universities across 10 countries. These partnerships allow students to pursue online MBAs and executive education courses, often with the option to complete their degrees on overseas campuses.
Responding to Changing Global Trends
Praneet Singh, associate vice president for upGrad’s Study Abroad division, noted that several top US and UK institutions have recently opened international campuses in Dubai, Singapore, and Malaysia. upGrad is following suit by strengthening collaborations in these regions.
“We are actively expanding in the Middle East and APAC regions including Japan, Singapore, and Malaysia,” Singh told Reuters. He added that geopolitical pressures have made it more difficult for students to enrol in traditional Western universities, prompting a strategic pivot.
Shifting Student Preferences
Singh explained that upGrad earns revenue by enrolling students into digital learning programmes and facilitating their transfer to global campuses. Among the institutions upGrad is targeting for new tie-ups are Johns Hopkins, Carnegie Mellon, Birmingham, and Middlesex universities, particularly those with branches in Dubai or Doha. The company is also eyeing partnerships in countries like Vietnam, Bangladesh, Nepal, and Sri Lanka.
Historically, the US has been the top destination for Indian students, offering advanced research facilities, promising job markets, and higher wages. However, recent policy changes have shifted that trend. Tighter visa rules, increased scrutiny of students’ social media, and less favourable employment prospects have reduced the appeal.
Indian Student Interest in US Declines
According to an internal upGrad survey, the share of Indian students opting for the US dropped from 60% in fiscal year 2024 to 47% in fiscal year 2025. This decline reflects growing interest in more affordable, accessible study options closer to home.
Singh confirmed that this trend has persisted into the current academic year, reinforcing upGrad’s decision to focus on new international education hubs.
with inputs from Reuters
