Close Menu
Stratnews GlobalStratnews Global
    Facebook X (Twitter) Instagram
    Trending
    • YouTube Warns Opposition in Pakistan, Journalists of Possible Channel Bans
    • BAE Systems and Avioniq Bring AI Combat Aid to Eurofighter Typhoon Pilots
    • Tianzhou-8 Leaves China’s Space Station Ahead of Controlled Re-entry
    • M&S Chair Urges UK Firms to Report Major Cyberattacks Promptly
    • Rare Juvenile Ceratosaurus Set for Auction at Sotheby’s in New York
    • Largest Martian Meteorite on Earth Heads to Auction at Sotheby’s
    • Suhora Technologies Partners with Orbital Sidekick: Advanced Hyperspectral Satellite Services in India Soon
    • A Sovereign Mobile Operating System, Enter Aurora OS
    Stratnews GlobalStratnews Global
    Write for Us
    Wednesday, July 9
    • Space
    • Science
    • AI and Robotics
    • Industry News
    Stratnews GlobalStratnews Global
    Home » Artificial Intelligence Now Powers LaLiga’s Digital Game Plan

    Artificial Intelligence Now Powers LaLiga’s Digital Game Plan

    Aditya LenkaBy Aditya LenkaApril 2, 2025 AI and Robotics No Comments2 Mins Read
    LaLiga

    AI Becomes a Core Player in Spanish Football

    Artificial intelligence is no longer a futuristic concept in Spanish football. In LaLiga, it’s already playing a major role on and off the pitch. Javier Gil, LaLiga’s head of AI implementation and development, says AI is now deeply embedded in the league’s operations.

    “AI has become an integral part of LaLiga’s DNA,” Gil told Reuters via email. He credited league president Javier Tebas for spotting the early potential of generative AI and launching a department dedicated to its development.

    This technology isn’t just for show. According to Gil, AI adds real value to how the league functions. It’s shaping LaLiga’s future by offering better decision-making tools and new ways to engage fans.

    Data-Driven Decisions on the Field

    AI is transforming how matches are analysed and how content is produced. Each LaLiga match produces more than 3.5 million data points. These come from tracking systems installed in every stadium. Clubs use this data to improve performance and prepare for matches.

    One major project is “Beyond Stats,” developed with Microsoft. It combines real-time analytics with live broadcast visuals. AI also generates instant video content for online platforms, enhancing fan engagement across digital channels.

    “This is perhaps one of the reasons why LaLiga clubs are so competitive in European competitions,” Gil said. While technology moves fast, Gil noted that constant learning is vital. That’s why the league invests in training staff and promoting creativity.

    Building a Global Digital Presence

    LaLiga’s tech ambitions stretch far beyond Spain. The league works with international federations and even runs a consultancy in Iraq. Its Dubai office reflects its decade-long commitment to the Middle East and North Africa.

    Gil said LaLiga is open to sharing its AI expertise with other leagues and organisations. Clubs like Sevilla, Atletico Madrid, and Deportivo Alaves are already using AI to improve fan experiences.

    The US also features heavily in LaLiga’s plans. Gil called it “a benchmark for innovation, responsibility, and inspiration.” The league aims to learn from US sports while also offering insights of its own.

    From interactive fan experiences to campaign design, LaLiga sees countless possibilities in AI. Gil believes the key to future success lies in sharing knowledge.

    “It’s not just a luxury,” he said. “It’s the only way we can keep growing together.”

    with inputs from Reuters

    Author

    • Aditya Lenka
      Aditya Lenka

      A multi-faceted professional with a diverse range of skills and experiences. He currently works as a Producer, Digital Marketer, and Journalist for several well-known media outlets, namely StratNewsGlobal, BharatShakti, and Interstellar. With a passion for storytelling and a keen eye for detail, Aditya has covered a wide range of topics and events across India, bringing a unique perspective to his work.When he's not busy producing content, Aditya enjoys exploring new places and cuisines, having traveled extensively throughout India. He's also an avid writer and poet, often penning his thoughts and musings in his free time. And when he wants to unwind and relax, Aditya spends time with his two loyal companions, Zorro and Pablo, his beloved dogs.Aditya's dynamic personality and varied interests make him a unique individual, always eager to learn and experience new things.

      View all posts
    Featured
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email Reddit Telegram WhatsApp
    Aditya Lenka
    Aditya Lenka

      A multi-faceted professional with a diverse range of skills and experiences. He currently works as a Producer, Digital Marketer, and Journalist for several well-known media outlets, namely StratNewsGlobal, BharatShakti, and Interstellar. With a passion for storytelling and a keen eye for detail, Aditya has covered a wide range of topics and events across India, bringing a unique perspective to his work.When he's not busy producing content, Aditya enjoys exploring new places and cuisines, having traveled extensively throughout India. He's also an avid writer and poet, often penning his thoughts and musings in his free time. And when he wants to unwind and relax, Aditya spends time with his two loyal companions, Zorro and Pablo, his beloved dogs.Aditya's dynamic personality and varied interests make him a unique individual, always eager to learn and experience new things.

      Keep Reading

      YouTube Warns Opposition in Pakistan, Journalists of Possible Channel Bans

      BAE Systems and Avioniq Bring AI Combat Aid to Eurofighter Typhoon Pilots

      Tianzhou-8 Leaves China’s Space Station Ahead of Controlled Re-entry

      M&S Chair Urges UK Firms to Report Major Cyberattacks Promptly

      Rare Juvenile Ceratosaurus Set for Auction at Sotheby’s in New York

      Largest Martian Meteorite on Earth Heads to Auction at Sotheby’s

      Add A Comment
      Leave A Reply Cancel Reply

      Latest Posts

      YouTube Warns Opposition in Pakistan, Journalists of Possible Channel Bans

      July 9, 2025

      BAE Systems and Avioniq Bring AI Combat Aid to Eurofighter Typhoon Pilots

      July 9, 2025

      Tianzhou-8 Leaves China’s Space Station Ahead of Controlled Re-entry

      July 9, 2025

      M&S Chair Urges UK Firms to Report Major Cyberattacks Promptly

      July 9, 2025

      Rare Juvenile Ceratosaurus Set for Auction at Sotheby’s in New York

      July 9, 2025

      Largest Martian Meteorite on Earth Heads to Auction at Sotheby’s

      July 9, 2025

      Suhora Technologies Partners with Orbital Sidekick: Advanced Hyperspectral Satellite Services in India Soon

      July 8, 2025

      A Sovereign Mobile Operating System, Enter Aurora OS

      July 8, 2025

      OceanOneK Robot Lets Scientists Feel the Deep Sea While Exploring Shipwrecks

      July 8, 2025

      Content Moderators Demand Mental Health Protections Amid Surge in Online Violence

      July 8, 2025

      Subscribe to News

      Get the latest sports news from NewsSite about world, sports and politics.

      • Astronomical Events
      • Space Missions
      • Industry News
      • Science
      StratNewsGlobal Tech
      Facebook X (Twitter) Instagram LinkedIn YouTube
      © 2025 StratNews Global, A unit of BharatShakti Communications LLP
      • About Us
      • Contributors
      • Copyright
      • Contact
      • Write for Us

      Type above and press Enter to search. Press Esc to cancel.