Close Menu
Stratnews GlobalStratnews Global
    Facebook X (Twitter) Instagram
    Trending
    • IITs: From Labs to Launchpads
    • Paris Airshow Highlights Aircraft Deals Amid Aviation Uncertainty
    • Hungary to Sell Key Defence Assets to 4iG as Election Pressure Mounts
    • Starlink Applies to Launch Satellite Service in Southwestern Switzerland
    • Voyager Technologies Soars on Market Debut, Reaches $3.8 Billion Valuation
    • Experts Say Education and AI Tech Key in Dengue Prevention at Asian Dengue Summit
    • Tesla Begins Robotaxi Rollout With Model Y in Austin
    • Stuck at Security: The Global Navigation Conundrum and Military Implications
    Stratnews GlobalStratnews Global
    Write for Us
    Friday, June 13
    • Space
    • Science
    • AI and Robotics
    • Industry News
    Stratnews GlobalStratnews Global
    Home » Paris Olympics: AI Enhancements for American Audiences, European Viewers Left Waiting

    Paris Olympics: AI Enhancements for American Audiences, European Viewers Left Waiting

    StratNewsGlobal Tech TeamBy StratNewsGlobal Tech TeamJuly 27, 2024 AI and Robotics No Comments3 Mins Read
    Paris Olympics

    Generative AI to Feature in U.S. Paris Olympics Broadcasts, Not in Europe

    AI Takes Centre Stage in U.S. Olympic Coverage

    The Paris Olympics will highlight the use of generative AI for American audiences, while European viewers will not experience the same technological approach. This difference reflects global media companies’ varying stances on the use of AI.

    Comcast’s NBCUniversal is set to integrate AI into its U.S. broadcasts, including re-creating the voice of a legendary sportscaster. Meanwhile, Warner Bros. Discovery’s sports division in Europe finds the technology too immature for tasks like sports commentating.

    European Hesitation on AI Integration

    Warner Bros. Discovery, which will stream the Games on its Max and discovery+ platforms across Europe, has tested tech for translating speech into other languages. However, these demos have lacked the emotional impact necessary for capturing intense sports moments, according to Scott Young, senior vice president at Warner Bros. Discovery Sports Europe.

    “In every part of their demos, it feels like yes, you’ve translated the words correctly, but you haven’t translated or narrated the feeling,” said Young.

    For example, during Italian sprinter Marcell Jacobs’ gold medal win in the men’s 100 metres in Tokyo, Italian commentators’ emotional reactions showcased genuine excitement. Young noted that “it is very hard to automatically generate that” level of authenticity.

    U.S. Embraces AI for Enhanced Viewing Experience

    Conversely, U.S. audiences will experience AI innovations during the Games on NBC and streaming service Peacock, thanks to a new partnership between NBCUniversal, Google, and Team USA. AI-enhanced Google Map images of Olympic venues will help viewers immerse themselves in Paris, and NBC hosts will demonstrate how Google AI search can provide competition insights.

    NBCUniversal will also use generative AI to create personalised daily briefings of Olympic events, narrated by an AI recreation of sports commentator Al Michaels’ voice. Nearly seven million variations of these daily recaps could be produced during the Paris Olympics, according to NBCUniversal.

    The company, which holds the largest Olympics broadcast rights deal globally, paid $7.65 billion to air the Games through 2032.

    Future of AI in Olympic Broadcasting

    The Olympic Broadcasting Services, which provides neutral coverage for media companies worldwide, is also leveraging AI to quickly edit large amounts of footage into brief highlights. However, it remains cautious about the risks of deepfakes and altering reality.

    Given the rapid advancement of AI capabilities, it may not be long before European sports fans see more AI integration. “We’re probably just one Summer Games away from where the real impact will be for us,” said Young, referring to the 2028 Los Angeles Olympics.

    Author

    • StratNewsGlobal Tech Team
      StratNewsGlobal Tech Team

      View all posts
    Featured
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email Reddit Telegram WhatsApp
    StratNewsGlobal Tech Team
    • Website

    Keep Reading

    Paris Airshow Highlights Aircraft Deals Amid Aviation Uncertainty

    Hungary to Sell Key Defence Assets to 4iG as Election Pressure Mounts

    Starlink Applies to Launch Satellite Service in Southwestern Switzerland

    Voyager Technologies Soars on Market Debut, Reaches $3.8 Billion Valuation

    Experts Say Education and AI Tech Key in Dengue Prevention at Asian Dengue Summit

    Tesla Begins Robotaxi Rollout With Model Y in Austin

    Add A Comment
    Leave A Reply Cancel Reply

    Latest Posts

    IITs: From Labs to Launchpads

    June 12, 2025

    Paris Airshow Highlights Aircraft Deals Amid Aviation Uncertainty

    June 12, 2025

    Hungary to Sell Key Defence Assets to 4iG as Election Pressure Mounts

    June 12, 2025

    Starlink Applies to Launch Satellite Service in Southwestern Switzerland

    June 12, 2025

    Voyager Technologies Soars on Market Debut, Reaches $3.8 Billion Valuation

    June 12, 2025

    Experts Say Education and AI Tech Key in Dengue Prevention at Asian Dengue Summit

    June 12, 2025

    Tesla Begins Robotaxi Rollout With Model Y in Austin

    June 11, 2025

    Stuck at Security: The Global Navigation Conundrum and Military Implications

    June 11, 2025

    BAE Systems and Hanwha Partner on Advanced Satellite System for Global ISR

    June 11, 2025

    World Bank Slashes Economic Forecasts as Tariff Uncertainty Grows

    June 11, 2025

    Subscribe to News

    Get the latest sports news from NewsSite about world, sports and politics.

    • Astronomical Events
    • Space Missions
    • Industry News
    • Science
    StratNewsGlobal Tech
    Facebook X (Twitter) Instagram LinkedIn YouTube
    © 2025 StratNews Global, A unit of BharatShakti Communications LLP
    • About Us
    • Contributors
    • Copyright
    • Contact
    • Write for Us

    Type above and press Enter to search. Press Esc to cancel.