TO THE NEW Achieves AWS AI Services Competency
TO THE NEW, a digital transformation and data engineering services provider, has secured the Amazon Web Services AI Services Competency. This designation recognises partners with proven expertise in helping enterprises build and deploy artificial intelligence applications using AWS AI services. The achievement highlights the company’s growing role in enabling organisations to adopt advanced AI capabilities within cloud environments.
The company has concentrated its efforts on guiding businesses beyond initial experimentation. It supports structured, production-ready implementations across customer experience, data platforms, and automation-led use cases. As a result, organisations can transition more effectively from early-stage concepts to scalable, real-world deployments.
Driving Enterprise AI Adoption Through Cloud Expertise
This milestone strengthens TO THE NEW’s position as an AWS Advanced Tier Services Partner. It also reflects its continued involvement in accelerating enterprise adoption of AI technologies within cloud-native ecosystems. By leveraging AWS AI services, the company enables clients to develop robust systems that align closely with operational and business objectives.
Narinder Kumar, CEO and Co-founder of TO THE NEW, stated that the recognition demonstrates the company’s depth of experience in applying AI to practical business challenges. He noted that the organisation focuses on helping enterprises move from concept to production with greater speed and confidence. Furthermore, its collaboration with Amazon Web Services supports the development of scalable and reliable solutions that integrate seamlessly with core operations.
Expanding Capabilities Across AI and Data Engineering
In addition, the recognition aligns with TO THE NEW’s ongoing investment in emerging AI paradigms. These include agent-driven systems designed to enhance enterprise workflows. The company combines expertise in machine learning, generative AI, data engineering, and cloud-native architectures to deliver comprehensive solutions.
TO THE NEW enables organisations to operationalise AI more efficiently by embedding it across customer and data platforms. It also ensures that deployments maintain strong performance, scalability, and alignment with business priorities. Consequently, businesses can move from proof-of-concept stages to fully functional production systems with improved reliability.
About TO THE NEW
TO THE NEW is a digital technology services company that delivers product engineering solutions across a wide range of industries globally. It designs and builds digital platforms with cloud, data, and artificial intelligence as core pillars.
Global analyst firms, including Gartner, Forrester, Everest, ISG, and Zinnov, have recognised the company for its capabilities in digital engineering, cloud services, media and entertainment solutions, data and AI, and digital marketing. Moreover, it has consistently been acknowledged as a Great Place To Work. The organisation employs over 2000 professionals across North America, EMEA, India, Southeast Asia, and ANZ, with its headquarters in Singapore.