New Bill Targets AI Transparency and Deepfake Regulation
The Government of Spain has taken a strong stance against AI-generated misinformation by approving a bill that imposes hefty fines on companies that fail to label AI-generated content. The move aims to curb the spread of deepfakes—AI-generated videos, photos, or audio presented as real—while ensuring transparency in AI use.
The bill aligns with the European Union’s AI Act, which enforces strict regulations on high-risk AI systems. “AI is a very powerful tool that can improve our lives or spread misinformation and attack democracy,” said Digital Transformation Minister Oscar Lopez. Spain is one of the first EU nations to implement these regulations, setting a higher standard than the US, where AI compliance largely remains voluntary.
Heavy Penalties for Non-Compliance
Under the proposed law, failing to properly label AI-generated content will be classified as a “serious offence.” Companies found in violation could face fines of up to €35 million ($38.2 million) or 7% of their global annual turnover.
The bill also introduces bans on subliminal AI techniques that manipulate vulnerable groups. Examples include chatbots encouraging gambling addicts to place bets or AI-powered toys urging children to take part in risky activities. Additionally, organisations will be prohibited from using AI to classify individuals based on biometric data or assign them behavioural ratings for benefits or risk assessments.
AI Surveillance and Regulatory Oversight
Despite these restrictions, authorities will still be permitted to use real-time biometric surveillance in public spaces for national security reasons.
A newly established AI supervisory agency, AESIA, will oversee the enforcement of these rules. However, specific AI-related issues in areas such as data privacy, crime, elections, and financial markets will remain under the jurisdiction of their respective regulatory bodies.
As AI continues to evolve, Spain’s proactive legislation could serve as a model for other countries looking to balance innovation with ethical oversight.
With inputs from Reuters
